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Rolled Up Bed: Steel Bed

Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising / 2011

While people love travelling, they often still want home comforts. From this insight, we came up with the propositionfor Karana Travelgear: comfort like your bed at home while taking part in the outdoor activity you love. We chose a background adventurers love that goes beautifully with a steel bed. Finally, we changed the shape of the bed to look like the client’s product.

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