This poster campaign communicates youth as a universal and inspirational attitude that can be adopted by everyone. This ‘live young’ attitude is embodied through a gallery of portraits of men and women, from varied ages and ethnic backgrounds, wearing T-shirts with a baby’s body printed on them. Refreshing, accessible and trendy, simple and minimal, this campaign describes youth in a universal language that is easily understood, whatever one’s age, gender or nationality.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.