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Baby Inside

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2011

This poster campaign communicates youth as a universal and inspirational attitude that can be adopted by everyone. This ‘live young’ attitude is embodied through a gallery of portraits of men and women, from varied ages and ethnic backgrounds, wearing T-shirts with a baby’s body printed on them. Refreshing, accessible and trendy, simple and minimal, this campaign describes youth in a universal language that is easily understood, whatever one’s age, gender or nationality.

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