This poster campaign communicates youth as a universal and inspirational attitude that can be adopted by everyone. This ‘live young’ attitude is embodied through a gallery of portraits of men and women, from varied ages and ethnic backgrounds, wearing T-shirts with a baby’s body printed on them. Refreshing, accessible and trendy, simple and minimal, this campaign describes youth in a universal language that is easily understood, whatever one’s age, gender or nationality.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.