• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

James Ready Fall & Coupon Billboard Campaign

Award: Graphite Pencil

Graphite Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2011

In 2010 James Ready set out to help their drinkers save money on food, dry cleaning, grooming and more. Saving money on this stuff meant drinkers would have more money for James Ready Beer. The campaign included ‘Billboard Coupons’ (billboards that drinkers could take a picture of and then show local establishments for deals on stuff) and a ‘Beer Store Parking Lot’ programme that offered free haircuts and semi-professional portraits. Drinkers could then go next door and spend their saved cash on James Ready Beer. The campaign was also nominated in Ambient.

  • James Ready Fall & Coupon Billboard Campaign
  • James Ready Fall & Coupon Billboard Campaign
  • James Ready Fall & Coupon Billboard Campaign
  • James Ready Fall & Coupon Billboard Campaign
  • James Ready Fall & Coupon Billboard Campaign
  • James Ready Fall & Coupon Billboard Campaign
  • James Ready Fall & Coupon Billboard Campaign
  • James Ready Fall & Coupon Billboard Campaign
  • James Ready Fall & Coupon Billboard Campaign
  • James Ready Fall & Coupon Billboard Campaign
  • James Ready Fall & Coupon Billboard Campaign

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again