In 2010 James Ready set out to help their drinkers save money on food, dry cleaning, grooming and more. Saving money on this stuff meant drinkers would have more money for James Ready Beer. The campaign included ‘Billboard Coupons’ (billboards that drinkers could take a picture of and then show local establishments for deals on stuff) and a ‘Beer Store Parking Lot’ programme that offered free haircuts and semi-professional portraits. Drinkers could then go next door and spend their saved cash on James Ready Beer. The campaign was also nominated in Ambient.
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