Our objective was to reinforce the message of FedEx’s quick delivery and its global reach for a growing number of small, medium and large Brazilian companies that export products to the rest of the world. FedEx’s speed of delivery to another country makes sending a package there as easy as sending it to your neighbour. The campaign featured in monthly business magazines, and economy and business newspaper supplements. ‘America’ was awarded a Yellow Pencil as a single execution and the campaign as a whole was nominated.
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