We were asked to create a calendar for FIT Delivery & Shipping, known for its reliable service and on-schedule delivery. We showed their reliable 365-day service by means of a calendar delivered by an FIT employee, looking like a regular shipment. Turning the envelope, the recipient can see 12 straps and the statement: ‘Delivery by your desired deadline – FIT Delivery & Shipping’. Every month a strap can be pulled off until the envelope is opened in December and reveals an order form for the 2012 calendar. Of course, ‘Delivery by your desired deadline’ is guaranteed.
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