We were asked to create a calendar for FIT Delivery & Shipping, known for its reliable service and on-schedule delivery. We showed their reliable 365-day service by means of a calendar delivered by an FIT employee, looking like a regular shipment. Turning the envelope, the recipient can see 12 straps and the statement: ‘Delivery by your desired deadline – FIT Delivery & Shipping’. Every month a strap can be pulled off until the envelope is opened in December and reveals an order form for the 2012 calendar. Of course, ‘Delivery by your desired deadline’ is guaranteed.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.