Sweden is exporting more fashion, music, literature and design than ever before. In order to promote Sweden as a land of creativity, a communication strategy was put together and the platform ‘Swedish creativity goes abroad’ was created. The visual identity is easy to adapt for various fields like fashion, film and music, with the circles creating the ‘s’ representing two cultures coming together with all their differences and similarities. The very first event was ‘Swedish Fashion Goes Berlin’ at the Mercedes-Benz Fashion Week in Berlin, an event that turned the German capital into one enormous catwalk for Swedish fashion.
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