Brisk Machete
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Animation for Film Advertising / 2011
To revamp the ‘That’s Brisk, baby’ campaign, Mekanism worked with PepsiCo to create web films that reimagined the message of Lipton Brisk Iced Tea through a new lens. We continued the brand’s legacy of replicating iconic celebrities through stop-motion puppet animation, but we livened up the look and feel with new technology. We also decided to take the brand’s iconic tagline rather literally in the messaging. In this spot we condensed the movie ‘Machete’ into a 60-second online film, with Danny Trejo narrating at rapid-fire speed. That’s Brisk, baby!
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