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James Ready Fall Billboard Campaign

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Press & Poster / 2011

In 2010 James Ready launched a billboard campaign in beer store parking lots to help its loyal drinkers save money for beer. The billboards promoted services like ‘Free stylish haircuts’ and ‘Free semi-professional portraits’. Then, on the specified date, J.R. gave free haircuts to and took free portraits of all those who showed up. The money our drinkers saved on a haircut or a portrait could then be spent on James Ready Beer. Everybody wins and everybody drinks more J.R. Beer.

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