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Award: Yellow Pencil

Yellow Pencil / Direct / Direct Response/Digital / 2011

Skittles believe life’s better inside the Rainbow. So we invited our Facebook fans to harness some of its power with the Super Mega Rainbow Updater. We built a live call centre and online film factory and asked our fans to supply it with their status updates. Here our staff recorded the updates as awesome films and posted them back onto our fans’ Facebook walls in mere minutes. The whole assembly line was driven by the fans’ input and willingness to be Rainbow-fied. In just two weeks, they created and shared over 21,000 films.

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