• Loading…


Award: Yellow Pencil

Yellow Pencil / Direct / Direct Response/Digital / 2011

Skittles believe life’s better inside the Rainbow. So we invited our Facebook fans to harness some of its power with the Super Mega Rainbow Updater. We built a live call centre and online film factory and asked our fans to supply it with their status updates. Here our staff recorded the updates as awesome films and posted them back onto our fans’ Facebook walls in mere minutes. The whole assembly line was driven by the fans’ input and willingness to be Rainbow-fied. In just two weeks, they created and shared over 21,000 films.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again