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Award: Wood Pencil

Wood Pencil / Digital Design / Interface & Navigation for Websites / 2011

American Hip Hop artist Asher Roth wanted to connect with his fans, so a website was created that he could take with him wherever he goes. Literally. The interface of his website is printed on a wallet-sized card. When Asher or his friends take a photo displaying that card, that photo gets uploaded to become the top page of AsherRothMusic.com. Using an advanced image recognition program created specifically for the site, all of the site’s features then emerge from the surface of the card, seamlessly merging Asher’s offline world with his online presence.

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