The psychological action thriller ‘Alan Wake’ represented a new depth of storytelling for Xbox 360 and the video game industry, with a rich, engaging plot that played like a television series. Rather than creating a marketing campaign, we created an episodic prequel to that TV series, named after the town the game is set in. This way, instead of trying to describe, distil, or repurpose the game’s fiction, we became part of it. With ‘Bright Falls’ ending right as the game begins, the handover was seamless. All viewers had to do to continue our story was play the game.
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