The Fleet
Award: Wood Pencil
Wood Pencil / Digital Advertising / Web Films / 2011
To position Fiat Professional as the people who understand how difficult it can be to end up with the right vans, and as the people with the right answers, we created a ten-part comedy dramatising the trials and tribulations of being a fleet manager, and placed it on the website of a made-up company, Lightfoot Logistics.
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