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The Nike Film Room

Award: Wood Pencil

Wood Pencil / Branding / Brand Experience & Environments / 2011

Nike sets out to teach today’s signature basketball moves to the next generation of young basketball hopefuls. We were challenged with designing an experience that gave players hands-on education on the court. The result was the Nike Film Room: part half-court, part green screen, 100 per cent education. Using a combination of green screen technology, HD cameras, and a custom-built computer program to analyse the footage, the Film Room deconstructed the kids’ movements, separating the player with the ball from the background. After performing their move, kids were presented with their own Nike poster starring themselves.

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