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The Star

Award: Wood Pencil

Wood Pencil / Branding / Digital Brand Expression / 2011

Radiotjänst administers the broadcasting fee in Sweden, financing politically and commercially independent radio and TV. Blistjarna.se is a web application that lets you record yourself on webcam while reading text presented on cue cards. Your spoken words are transformed into a song through auto tune, and your visual recording is treated to make you look like the star you are – for paying the TV fee. You can share the video and download your own song as a sound file. You can also register for the TV and radio fee directly in the application – earning your star status for real.

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