The aim was to bring PUMA’s brand personality to life via a mobile device. PUMA is a sports lifestyle company, which is right at the heart of the phone, with its sporty and playful sides. It even boasts the world’s first solar panel on a mobile phone to make the most of the outdoors. The PUMA phone is designed to engage with you emotionally and charm you by the way it works. It talks to you like a friend, not a digital device. Every level of communication has been looked at with fresh eyes. Some of these changes are very subtle, some quite profound.
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