• Loading…

PUMA Phone Web Films

Award: Wood Pencil

Wood Pencil / Branding / Brand Expression in Moving Image / 2011

Each of these eight short films focuses on the inspiration for a single application on the PUMA phone, including being able to send PUMA icon messages to all your friends, track your run, and charge your phone with the power of the sun. There’s even Dylan, a real puma, living, playing and sleeping in your phone. The films were created to be extremely ‘analogue’ in feel in order to reflect the charm and experience of using the phone. The films were used online and at trade fairs to launch the PUMA phone.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again