Each of these eight short films focuses on the inspiration for a single application on the PUMA phone, including being able to send PUMA icon messages to all your friends, track your run, and charge your phone with the power of the sun. There’s even Dylan, a real puma, living, playing and sleeping in your phone. The films were created to be extremely ‘analogue’ in feel in order to reflect the charm and experience of using the phone. The films were used online and at trade fairs to launch the PUMA phone.
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