• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Field Generals

Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Cinematography / 2010

In the NBA, every game is a battle of desire and a test of wills. These Jordan athletes (Carmelo Anthony, Rip Hamilton, Joe Johnson and Chris Paul) are the captains and leaders of their respective teams. When they are on the court, part of their responsibility is making sure people understand where they’re going and what’s expected of them. Their teams’ success requires commitment and passion during every possession. The ‘Field Generals’ commercial puts the audience inside one of these games, capturing the intensity of what it’s like to play against the best players in the world. Field Generals was also selected in Editing.

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