Signs you Love - Chicken (Wings) / Fruit / Sausage
Award: Wood Pencil
Wood Pencil / Radio / Writing / 2010
Most radio adverts are background noise. McDonald’s wanted to create a radio campaign that would stand out from all the dross. With simple, single-minded adverts talking about all kinds of McDonald’s food, the campaign is nearing one hundred separate executions, all filled with ‘Signs You Love McDonald’s’. There are many reasons people like McDonald’s. Some make sense. Some do not. These are those reasons.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.