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Obama

Award: Wood Pencil

Wood Pencil / Press Advertising / Magazines Press Advertising Colour / 2010

‘I read the Financial Times before other people read the Financial Times. Now it’s trendy and everybody carries around a Financial Times’. This quote from Obama during an interview with the Financial Times’ editor is used alongside an image of the president addressing a Democratic campaign rally in Portland, Oregon in May 2008. The advert was part of a campaign promoting the Financial Times as the publication that ‘the man everyone listens to, listens to’.

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