• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Real Racing GTI

Award: Wood Pencil

Wood Pencil / Mobile Marketing / Mobile Applications / 2010

To introduce Volkswagen’s all-new 2010 GTI, AKQA launched a campaign that honoured the car’s legacy as ‘the original hot hatch’. Real Racing GTI gave fans their first chance to drive the car in all its road-hugging glory. The iPhone app included a virtual showroom, global leaderboard, and the ability to share fastest laps on YouTube. Meanwhile, its GPS function guided customers to the nearest dealer to take a test drive. To keep people racing, AKQA worked with Volkswagen to create the ultimate reward: six one-of-a-kind GTIs. Within one week of launch, Real Racing GTI became the number one free app in 36 countries, eventually scoring more than six million downloads.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again