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Reflection / Cut / Rarity

Award: Wood Pencil

Wood Pencil / Illustration / Graphic Design / 2010

To highlight Chow Tai Fook’s uncompromising standards in diamonds, we created an intricately crafted poster campaign. By getting up close and personal, we revealed in exquisite detail the individual stories behind the cut, the rarity and the reflection of every diamond.

  • Reflection / Cut / Rarity
  • Reflection / Cut / Rarity
  • Reflection / Cut / Rarity
  • Reflection / Cut / Rarity
  • Reflection / Cut / Rarity
  • Reflection / Cut / Rarity
  • Reflection / Cut / Rarity
  • Reflection / Cut / Rarity
  • Reflection / Cut / Rarity

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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