The Wall Sale
Award: Wood Pencil
Wood Pencil / Environmental Design / Retail & Services / 2010
We found the best way to communicate the Sony Recycle Project Jeans was to sell the jeans at their place of origin, the Sony building’s wall. So we produced a giant tarp of advertising (10m by 18m) and hung it on the Sony building in Tokyo. We aimed to promote a better understanding of the recycling concept by the display design, and by selling from where the ad was run. We sold the target number of 90 pairs of jeans and generated over $500,000 worth of publicity.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.