• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
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Augmented Reality Banner

Award: Wood Pencil

Wood Pencil / Digital Advertising / Banners & Pop Ups / 2010

The King loves tech but loathes printers, so when it came to Burger King using augmented reality, it had to be simple. Without using printouts, banner viewers could see a regular dollar bill turn into BK value menu items right in front of their eyes, just by using their webcams. Using facial recognition, users were then turned into the King himself. This was a tasty augmented reality experience all within a BK banner, something that’s never been done before.

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