Augmented Reality Banner
Award: Wood Pencil
Wood Pencil / Digital Advertising / Banners & Pop Ups / 2010
The King loves tech but loathes printers, so when it came to Burger King using augmented reality, it had to be simple. Without using printouts, banner viewers could see a regular dollar bill turn into BK value menu items right in front of their eyes, just by using their webcams. Using facial recognition, users were then turned into the King himself. This was a tasty augmented reality experience all within a BK banner, something that’s never been done before.
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