• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Absolut FF

Award: Wood Pencil

Wood Pencil / Book Design / Entire Books / 2010

The drink book Absolut FF aims to simplify drink mixing at home, and make it a fun and accessible activity. By offering a mix of recipes, tips, tricks and key explanations, Absolut encourages people to try, dare, and let go of the illusion that drink mixing is just too tricky. Absolut also wanted a more contemporary take on the standard book format. We found the new by using the old; the book features five instruction movies in a flip-book format, which take you through the crucial stages of the drink mixing process. After all, seeing is believing.

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