• Loading…

Absolut FF

Award: Wood Pencil

Wood Pencil / Book Design / Entire Books / 2010

The drink book Absolut FF aims to simplify drink mixing at home, and make it a fun and accessible activity. By offering a mix of recipes, tips, tricks and key explanations, Absolut encourages people to try, dare, and let go of the illusion that drink mixing is just too tricky. Absolut also wanted a more contemporary take on the standard book format. We found the new by using the old; the book features five instruction movies in a flip-book format, which take you through the crucial stages of the drink mixing process. After all, seeing is believing.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again