Absolut FF
Wood Pencil / Book Design / Entire Books / 2010
The drink book Absolut FF aims to simplify drink mixing at home, and make it a fun and accessible activity. By offering a mix of recipes, tips, tricks and key explanations, Absolut encourages people to try, dare, and let go of the illusion that drink mixing is just too tricky. Absolut also wanted a more contemporary take on the standard book format. We found the new by using the old; the book features five instruction movies in a flip-book format, which take you through the crucial stages of the drink mixing process. After all, seeing is believing.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.