The aim of the project was to showcase the photography of the wine makers, owners and workers behind the great wines of Napa Valley. It was important to capture and display in one or two photos the personality of those individuals who helped make Napa Valley one of the premier wine producing areas in the world. The target audience was Napa Valley with its million plus visitors. It was essential that the book was a coffee table presentation, and something that everyone associated with wine would treasure.
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