• Loading…

Bolton / Everton / Fulham / Middlesbrough / Newcastle / Sunderland

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Press Advertising / 2009

The brief was to promote Extra’s sponsorship of the Premier League to football fans whilst delivering the benefit of tension relief through chewing. We wanted to resonate with genuine football fans so we individually tailored these ads for Bolton Wanderers, Everton, Fulham, Middlesbrough, Newcastle, and Sunderland, as these clubs wanted to be involved with the promotion. This allowed us to recount a classic added time moment for each specific club and art direct them in a style sympathetic to their colours and old programmes. The benefit of tension relief through chewing is delivered through encouraging the audience to relive the agony of the moment. The ads ran (full page) in the match-day program of the corresponding club.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again