• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…

The X Factor Challenge 2008

Award: Wood Pencil

Wood Pencil / Websites / Animation / 2009

We created 'The X Factor Challenge' for the Carphone Warehouse’s sponsorship of Europe’s biggest singing contest. For the campaign, we asked viewers to sing and draw themselves online for a chance to star on TV during the show's ad breaks. By going online, choosing a song and singing on their mobile or computer, people could draw a character which was then animated to their voice. These animations were judged by the public, and the best, or worst, would make it onto TV each week. The campaign generated over 9,000 performances – judged over 150,000 times – and 30 TV ads.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again