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The Calling

Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Sound Design / 2009

This epic 90 second spot, for one of Mexico’s premier tequilas, required mind-blowing sound design to complement the spectacular visuals. For the sound designer, the most interesting and challenging part of the work was trying to pitch the sound design elements so that they were in key with the horn note (which runs throughout). The result is a stunning and cohesive mixture of sound and musical elements.

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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