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Awareness Test

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2009

To cut down on cycling fatalities, this ad allowed both drivers and cyclists to experience first hand how things that are seemingly obvious can become totally invisible to the human eye. One of the few virals that lived up to the name, it was viewed by over ten million people online in its first year.