• Loading…


Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 21-40 seconds / 2009

This spot opens on news coverage of a police cruiser in hot pursuit of a getaway car on a winter day. We quickly learn that both cars are stuck in snow. An overhead shot reveals one of the villains leaving the passenger side of the car. Instead of fleeing the scene, he runs behind the car and begins to push. Rather than trying to apprehend the suspect, the officer runs behind the police cruiser and tries to push it. The payoff then reads, 'Is your car ready for winter? Trust the Midas Touch.'

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again