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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 21-40 seconds / 2009

This spot opens on news coverage of a police cruiser in hot pursuit of a getaway car on a winter day. We quickly learn that both cars are stuck in snow. An overhead shot reveals one of the villains leaving the passenger side of the car. Instead of fleeing the scene, he runs behind the car and begins to push. Rather than trying to apprehend the suspect, the officer runs behind the police cruiser and tries to push it. The payoff then reads, 'Is your car ready for winter? Trust the Midas Touch.'

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