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Graphic Novel

Award: Wood Pencil

Wood Pencil / Press Advertising / Magazines Press Advertising Colour / 2009

Before FHM, boys used to ogle at women in biology references, 'National Geographic' and other seemingly unsexy tomes. With this in mind, we created a campaign that featured such genres of books but cut away everything that men wouldn't be interested in – leaving only the bits with scantily clad women.

  • Graphic Novel

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