Lights Off
Award: Wood Pencil
Wood Pencil / Poster Advertising / Enhanced, Interactive & Digital Posters / 2009
As a reminder to join in Earth Hour 2008, we set up mobile billboards in city centres around Australia. The billboards featured a city skyline at night; post-it-note stickers represented the lights in the windows of the buildings. These carried the direct response message. When people took one, they turned off a light on the billboard, and were reminded to turn theirs off for Earth Hour.
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