• New Blood Awards 2019
    Submit Your Work by 20 March
  • Submit Your Work by 20 March
Enter Now
  • Loading…

Sam / Molly / Charlotte

Award: Wood Pencil

Wood Pencil / Photography / Press Advertising / 2009

The Roy Castle Lung Cancer Foundation is the only charity in the UK wholly dedicated to defeating lung cancer. When the government made smoking in public places illegal in this country, it was crucial that the public didn’t decide that the passive smoking issue was ‘solved’. In fact, passive smoking in the home became even more relevant than before; the home was really the only place where people could smoke in a relaxing environment. We wanted to raise awareness regarding the harm that secondhand smoke in the home does to children in the UK – the most vulnerable passive smokers in our homes. By showing a child in their home surroundings but with the subtle addition of an adult arm smoking, we aimed to intrigue the viewer and communicate the alarming fact that 17,000 children are hospitalised because of secondhand smoke in the UK every year.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again