Woolly Heads
Award: Wood Pencil
Wood Pencil / Packaging Design / Packaging / 2009
The objective was to promote Rellana Hair, a range of fringed yarn, to wool buyers who are looking for something special in the upcoming winter season. In order to demonstrate the typical character of the wool at first sight, faces were printed on the labels around the balls of wool. As a result, the packaging communicated the main use of the yarn: it is perfect for hats and scarves.
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