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The Exposure of Tom King

Award: Wood Pencil

Wood Pencil / Online Advertising / Digital Innovations / 2009

Emirates launched a route between Dubai and Los Angeles, the home of movies. To celebrate the new route, we shot the short movie 'The Exposure of Tom King' in LA with no people in it whatsoever. People from around the world then auditioned for a role via webcam. Avy Kaufman, Hollywood casting director of 'Brokeback Mountain' and 'The Sixth Sense', selected the cast, who were then composited into the original LA movie. The final movie has a global cast, acting via webcam in the same scenes, who have never met. The movie premiered at 8pm on 7 November in LA and was streamed to www.theexposureoftomking.com

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