• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Wood Pencil

Wood Pencil / Online Advertising / Online Advertising / 2009

The digital films put viewers in the position of the charity, inviting them to interact with a series of troubled children. The campaign aimed to fire debate in society and show how, even after others have given up, Barnardo’s still believes in the most troubled children. Each ad asks viewers to see troubled children in the same way that Barnardo’s does. This enables them to look beyond the aggressive, violent youth before them to see a child who needs help. The interactive films ran as full screen HD ads – a first for this medium, creating huge impact in the online environment. The campaign was a great success: consumers interacted with the films for long periods of time and there was a very high replay rate, well above industry average.

  • Jail
  • Jail
  • Jail
  • Jail
  • Jail

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again