Break the Cycle
Award: Yellow Pencil
Yellow Pencil / Online Advertising / Online Advertising / 2009
The interactive advert demonstrates the cycle of crime, domestic violence, drugs and despair that many children are caught up in, and invites the consumer to stop the cycle. Being interactive, this ad asks viewers to play the role of Barnardo’s and literally intervene to stop the vicious and destructive cycle that thousands of children are trapped in.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.