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Break the Cycle

Award: Yellow Pencil

Yellow Pencil / Online Advertising / Online Advertising / 2009

The interactive advert demonstrates the cycle of crime, domestic violence, drugs and despair that many children are caught up in, and invites the consumer to stop the cycle. Being interactive, this ad asks viewers to play the role of Barnardo’s and literally intervene to stop the vicious and destructive cycle that thousands of children are trapped in.

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