• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

Siren New Translation

Award: Wood Pencil

Wood Pencil / Mobile Marketing / Mobile Marketing / 2009

The latest series of 'Siren', a legendary horror game, was released. Our aim was to make the release campaign feel very real, so we created content with the assumption that Hanyuda Village, the game setting, actually exists. A ‘webisode’ site was developed, showing TV crews sneaking into the village. Another 24-hour live camera site showed images from the cameras that the TV crews set up. The two sites had 3,770,000 accesses over 50 days. We produced mobile content too: when fans phoned a deadly number, they were connected to Hanyuda Village via TV phone. There were 57,000 connected calls in 50 days.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again