The latest series of 'Siren', a legendary horror game, was released. Our aim was to make the release campaign feel very real, so we created content with the assumption that Hanyuda Village, the game setting, actually exists. A ‘webisode’ site was developed, showing TV crews sneaking into the village. Another 24-hour live camera site showed images from the cameras that the TV crews set up. The two sites had 3,770,000 accesses over 50 days. We produced mobile content too: when fans phoned a deadly number, they were connected to Hanyuda Village via TV phone. There were 57,000 connected calls in 50 days.
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