• Loading…

Mms

Award: Graphite Pencil

Graphite Pencil / Mobile Marketing / Mobile Marketing / 2009

All advertising from AMF Pension focuses on the idea that the future is bright and there are reasons to look forward to it. We wanted to make the idea of a pension important for younger people by getting them to think about the future. This campaign employed phone messaging and a web-based service where visitors could have their photos aged, so that they looked 70 years old. The campaign included film spots (with Peter Siepen and Charlotte Perelli), outdoor boards, internet banners and a website. During October only, 322,946 photos were submitted by visitors that wanted to see how they might look as 70-year-old retirees. The initial target was 50,000 visitors.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again