The main objective was to change the public opinion about advertisers in general, and in particular about Jung von Matt. The challenge was to create a beautiful book that didn’t feel like advertising, but felt authentic and real, although it was produced by advertisers. The book was created partly to satisfy our own dream, and for people interested in advertising, artists and students, who are also curious about or possibly intimidated by Jung von Matt.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.