• Loading…

IKEA Sale: Fruit Peeler / Potato Peeler / Grater

Award: Wood Pencil

Wood Pencil / Graphic Design / Point of Sale / 2009

IKEA is known for finding ways to keep lowering the prices of its items. The task was to find an arresting way to highlight the company's price reductions in the store environment during the sale. The solution was ambient communication that uses IKEA kitchen items that appear to slice, peel and shred their price tags, indicating progressively lower prices.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again