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IKEA Sale: Fruit Peeler / Potato Peeler / Grater

Award: Wood Pencil

Wood Pencil / Graphic Design / Point of Sale / 2009

IKEA is known for finding ways to keep lowering the prices of its items. The task was to find an arresting way to highlight the company's price reductions in the store environment during the sale. The solution was ambient communication that uses IKEA kitchen items that appear to slice, peel and shred their price tags, indicating progressively lower prices.

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