The objective of the School of Visual Arts’ undergraduate catalogue, 'Proof', is to show prospective students why SVA is the pre-eminent training ground for the next generations of artists. We wanted to prove that SVA, located in New York City, is the best art school to attend. Our solution was to present visual and factual evidence, first by giving dozens of facts about New York City, SVA and its students, then by presenting literally hundreds of examples of student work throughout the book, setting a new standard for publications of this kind.
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