• Loading…

Cubism Manifesto Power of 3

Award: Wood Pencil

Wood Pencil / Direct / Art Direction / 2009

The brief was to launch the Absa Capital brand in South Africa and cement Absa Capital as a key player in the local investment banking market. Coupled with an above-the-line campaign, a limited edition 99-page leather-bound book was created for key Absa Capital clients. Titled, 'The Cubism Manifesto', each book showcased Absa Capital’s distinctive 'power of 3' philosophy through a varied mix of design, storytelling, illustration, typography and photography. As a result, Absa Capital has entrenched its vision of becoming the leading investment bank in sub-Saharan Africa. One hundred books were used to convey one unique investment philosophy.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again