• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…

Bear / Mafia / Magician / Paparazzi / Prison

Award: Yellow Pencil

Yellow Pencil / Art Direction / Press Advertising / 2009

The campaign features characters that swallow awkward objects to get out of embarrassing situations. With this twist on the classic stomach ache, the Alka-Seltzer brand stands out in a sector that can often be a little conventional. The campaign offers a way to ‘dissolve’ your psychological as well as physical (digestive) problems.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again