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Bear / Mafia / Magician / Paparazzi / Prison

Award: Yellow Pencil

Yellow Pencil / Art Direction / Press Advertising / 2009

The campaign features characters that swallow awkward objects to get out of embarrassing situations. With this twist on the classic stomach ache, the Alka-Seltzer brand stands out in a sector that can often be a little conventional. The campaign offers a way to ‘dissolve’ your psychological as well as physical (digestive) problems.

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