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Wow / Yummy / Mmmm

Award: Wood Pencil

Wood Pencil / Art Direction / Poster Advertising / 2009

Can the point-of-sale be a point of interesting discussion? M&M's certainly hoped so. As a chocolate candy synonymous with colour, its appeal had started to fade among young adults who felt they had outgrown the brand. Staying true to its playful and colourful nature, a change was made without changing what the brand stood for. Using an M&M at the heart of every design, evocative eye candy was created to arouse interest. What seemed like elaborate modern art actually conveyed two simple messages about M&M’s: it’s astoundingly colourful, and addictively delicious.

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