• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Body & Soul

Award: Wood Pencil

Wood Pencil / Ambient / Ambient / 2009

In a groundbreaking way, we set out to smash the stereotypes that women over 45 face, connect with our Dove Pro-Age target and prove that 'Beauty has no age limit.' The result was 'Body & Soul', an original play we created, conceived and staged. Written and performed by 13 'real' women over 45, with no previous acting experience, it was directed by world-renowned, Order of Canada winning playwright Judith Thompson. The play opened to sold-out crowds in Toronto, set a box office record and generated over 127 million media impressions. Our documentary film, 'Finding Body & Soul', directed by Emmy award-winning documentarian Veronica Tennant, has aired twice on national TV. A second run of the play begins this summer.

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