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Award: Wood Pencil

Wood Pencil / Writing for Advertising / TV & Cinema Advertising / 2008

In this advert from MTV and Autotrader Against Drink Driving, we witness a mother’s pain on losing her daughter in an accident with a drunk driver. We hear the daughter narrating her last moments to her mother: she was at a party but did not drink, following her mother’s advice. However her friends did, and as the daughter ends up lying on the pavement, she can hear a policeman say: ‘The kid that caused this wreck was drunk’.

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