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Spaced Out Letters

Award: Wood Pencil

Wood Pencil / Typography / Press Advertising / 2008

The SpaceFox is a family car which, as the name suggests, was designed with space and comfort in mind. In order to communicate this concept in a simple, direct way, this campaign used words designating different types of passengers and cargo. The letters in these words were spaced out, demonstrating the extra space you get in a SpaceFox.

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