Travellers wanted to break through insurance clutter in a big way. To capture this idea, we created the commercial Snowball. We constructed a giant 60ft snowball of everything a person might own that could be insured, and rolled it down a hill in San Francisco, aiming it at a wedding party, a bike messenger, a jeep and a convoy of motorcycles. Unfortunately, the snowball missed all of these things and rolled unceremoniously into the bay. So, we hired Dante Ariola and Weta Workshop (the effects company behind King Kong) and let them give it a try. Thanks, Weta. Thanks, Dante.
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