• Loading…


Award: Graphite Pencil

Graphite Pencil / TV & Cinema Crafts / Animation & Visual Effects / 2008

Travellers wanted to break through insurance clutter in a big way. To capture this idea, we created the commercial Snowball. We constructed a giant 60ft snowball of everything a person might own that could be insured, and rolled it down a hill in San Francisco, aiming it at a wedding party, a bike messenger, a jeep and a convoy of motorcycles. Unfortunately, the snowball missed all of these things and rolled unceremoniously into the bay. So, we hired Dante Ariola and Weta Workshop (the effects company behind King Kong) and let them give it a try. Thanks, Weta. Thanks, Dante.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again