Snowball
Award: Graphite Pencil
Graphite Pencil / TV & Cinema Crafts / Animation & Visual Effects / 2008
Travellers wanted to break through insurance clutter in a big way. To capture this idea, we created the commercial Snowball. We constructed a giant 60ft snowball of everything a person might own that could be insured, and rolled it down a hill in San Francisco, aiming it at a wedding party, a bike messenger, a jeep and a convoy of motorcycles. Unfortunately, the snowball missed all of these things and rolled unceremoniously into the bay. So, we hired Dante Ariola and Weta Workshop (the effects company behind King Kong) and let them give it a try. Thanks, Weta. Thanks, Dante.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.