Food is important. After all, we put it into our bodies. Lurpak believes food should be a pleasure in life – we want people to ditch the ready meal and get back to appreciating good, simple food. In the case of this TV ad, that’s bread. There’s more to bread than sliced white, straight from the packet, so that’s what we said. The ad shows how three simple ingredients treated with respect can come together to make something truly remarkable. And how spreading Lurpak on it turns it into possibly the best meal known to man.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.