• Loading…

Bread

Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Cinematography / 2008

Food is important. After all, we put it into our bodies. Lurpak believes food should be a pleasure in life – we want people to ditch the ready meal and get back to appreciating good, simple food. In the case of this TV ad, that’s bread. There’s more to bread than sliced white, straight from the packet, so that’s what we said. The ad shows how three simple ingredients treated with respect can come together to make something truly remarkable. And how spreading Lurpak on it turns it into possibly the best meal known to man.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again