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Bread

Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Cinematography / 2008

Food is important. After all, we put it into our bodies. Lurpak believes food should be a pleasure in life – we want people to ditch the ready meal and get back to appreciating good, simple food. In the case of this TV ad, that’s bread. There’s more to bread than sliced white, straight from the packet, so that’s what we said. The ad shows how three simple ingredients treated with respect can come together to make something truly remarkable. And how spreading Lurpak on it turns it into possibly the best meal known to man.

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